One of the biggest debates that business website owners have is which method of driving traffic to their website is, AdWords (or pay-per-click advertising) or is it maybe search engine optimization. A lot of small website owners aren’t even aware that they have a choice. Let’s have a look at which is better search engine optimization or AdWords for your business website.
Search engine optimization vs. AdWords which is better?
When working on a very small or non-existing budget for advertising, search engine optimization, or SEO for short, is an excellent alternative to AdWords. Main reason for that is that you as the website owner can apply basic SEO techniques yourself, by simply doing a little bit of research online. Online advertising landscape is brutal for some keywords, costing upwards of $50-60 per a single click on your ad. That means you spend $50 to have a visitor to your website which may or may not use your services (conversion rate).
Advantage of AdWords and pay-per-click in general is that you get instant traffic to your website, and you don’t have to do anything to get more traffic, other than opening your wallet. Depending on what your business is, which niche, paying for a third party to do SEO for you can be a much much more cheaper option that will yield more lasting results. We here at Capri Web Designer like to think we are pretty reasonable in our prices, so why don’t you get in touch with us, just for a quotes so that we can see what we are dealing with.